There are two ways to get traffic to any site. You can either get traffic to your website for free, such as SEO or you can use paid advertising; PPC (pay-per-click).
Often, there is a debate and constant warring between which strategy will be the best strategy to implement in exposing your site to the masses.
In actuality, Internet Marketing is a numbers game, and so the more targeted traffic you can get to your website, the more you will convert, and the more money you’ll make.
So which strategy is the best, free or paid?
Search Engine Optimization:
Free marketing strategies; such as SEO, are just as good as paid marketing, if not better. For example, when the majority of people go searching for information online, they go to Google or any other search engine and type in a phrase; such as “How to Cook and Clean”. The results they get back are divided into two parts, and that is Organic and Paid advertising. These differences are usually easy to identify. The organic results are listed on the left hand side and are listed 1-10 through a series of pages, while the paid are listed on the far right hand side.
When doing a search people will often decide which way is best to resolve their dilemma or situation, and most often people tend to use the free results. Thus, this is enough to indicate that if you want to get highly targeted and free traffic to your website it would be a good idea to get into the Organic results. However, many things are involved, including getting backlinks to your site, making sure you have the right keyword density, and optimizing your site. The downside to Search Engine Optimization is that in order to get your website ranked high, it can be very time consuming. This is a reason why many marketers choose to skip SEO and use Pay-Per-Click with Google Adwords, Bing, or Yahoo Overture.
PAY PER CLICK (PPC):
In short, Pay-Per-Click is when you tell Google; or any other company, how much you want to be charged every time your advertisement is clicked. The higher the amount that you set to be charged will often determine how high your website will rank in the search engines. On the other hand, if you set a low amount then your PPC may not give you good results.
The “pros” of PPC marketing is that it takes a small amount of time to get up and running, but the “con” is that you can not just set up a campaign and expect to make tons of money. PPC is a science and should be implemented with strategy, therefore doing the homework is crucial because if you don’t choose the right keywords and/or charges you could end up losing tons of money and FAST. So PPC takes skill, learning, and possibly experience to succeed.
In short, SEO is a great way for beginners to get a site ranked high in organic results. SEO may be frustrating but once you succeed with SEO the benefits are great. This is also true with PPC, but there is much more risk involved since your success is dependent on your money and skill. Overall, it’s necessary to research both SEO and PPC as much as possible before leaning upon either.
0
PPC Advertising vs. SEO
Started by
Guest_niquito99_*
, Jun 14 2010 10:59 PM
9 replies to this topic
#2
Innocent
-
- Members
-
- 145 posts
New Zimbabwean
- Gender:Male
- Location:Australia
Posted 15 June 2010 - 07:30 AM
most of my traffic is due to seo.
For sending parcels to Zimbabwe from Australia use:
www.zimexpressfreight.com.au
Because we are experienced,we will deliver your goods to Zimbabwe on time everytime
Book for space now in our NEXT sea container from Australia to Zimbabwe.
$300 PER DRUM AND ABOUT $100 FOR LARGE SUITCASE SUBJECT TO SIZE
www.zimexpressfreight.com.au
Because we are experienced,we will deliver your goods to Zimbabwe on time everytime
Book for space now in our NEXT sea container from Australia to Zimbabwe.
$300 PER DRUM AND ABOUT $100 FOR LARGE SUITCASE SUBJECT TO SIZE
#3
BVA Alliances
-
- Members
-
- 11 posts
Mafikizolo
- Gender:Male
- Location:USA
Posted 11 October 2010 - 12:26 PM
PPC works is use only soled our product.
#4 Guest_suresh2010_*
Guest_suresh2010_*
-
- Guests
Posted 25 October 2010 - 06:11 AM
Hi! Firstly, it IS visible. That is, in detail, the total top. A badge is solely a catchy image with a link. And it repayment them, not you! So I'd very you don't take this shady SEO badge and very opt pro a company with the intention of offers you ethical SEO services.
===========================================================
Best SEO | SEO Services India
===========================================================
Best SEO | SEO Services India
#5
jillupdike
-
- Members
-
- 5 posts
Mafikizolo
Posted 03 March 2011 - 11:55 AM
Both PPC and SEO are the best marketing strategies, doing organic SEO SERP level can even take the time to keep up the search results page to keep it there for a certain period of time, PPC is sponsored list, we pay for it..
#6
tomibraniste
-
- Members
-
- 10 posts
Mafikizolo
Posted 07 April 2011 - 08:14 AM
yes ,PPC works is use only soled our product.
#7
Marty1
-
- Members
-
- 1 posts
Mafikizolo
Posted 26 May 2012 - 08:14 AM
I frequent many SEO and Web Marketing forums on a daily basis and every so often there is a debate about the SEO industry and ethics. After being involved in a number of these debates, it has become really obvious that the main problems are the facts that no two SEO companies are alike and there is no unified methodology.
#8
mickeymini
-
- Members
-
- 1 posts
Mafikizolo
Posted 14 December 2012 - 06:27 AM
PPC and SEO both has its own benefits.If both of the techniques that are being used together then it would definitely help your business to the apex level, SEO took time to make your website on top because you will require quality back links for your website , one more benefit for SEO that whenever the customer write on SERP two results are shown first is organic that is not transient and another one is paid Google ads that is only there till the balance for every click is there. PPC is used to give your ads on the google and for every click you must pay to the google whether the customer taken anything or not.It is transient and helps to improve your business.In SEO nothing is paid to google, all the organic results are to be on top due to quality of links that you have gathered.
Latest Search Engine Organization News
Latest Search Engine Organization News
#10
limxx
-
- Members
-
- 1 posts
Mafikizolo
Posted 30 April 2013 - 05:17 PM
It depends on your needs and budget. If you want more traffic fast and are willing to pay for it, then PPC might be right for you. But if you're operating on a shoestring budget, it may make more sense to invest time in chasing high search rankings through SEO.
Top 20 Handpicked Creative Things You Can Really Get
Top 20 Handpicked Creative Things You Can Really Get
Edited by limxx, 01 May 2013 - 03:09 AM.
Reply to this topic
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users
