15 replies to this topic

[Hloka]

http://www.pcworld.c...ts_for_now.html

When it comes to social networks, Facebook and MySpace dominate in the United States. But if your business takes you to other parts of the world, or you have to connect with colleagues and customers in other markets, it's important to remember that a multititude of smaller social networks have not only been established, they've attracted huge numbers of users.

You may have heard of Bebo (popular in the U.K. and acquired by AOL last year for $850 million) or Friendster (an early MySpace competitor in the U.S., now retrenched in Southeast Asia) but there are many more.

In Latin America, Hi5 has established a strong presence.

Eastern Europe has a fragmented landscape, with Poland dominated by a local player while other countries are the battleground for international networks such as Facebook and Hi5. In China, there are a patchwork of social networks, ranging from 51.com to the portal tencent.

The implications of the global social networking landscape can be felt by companies on several levels. International marketing efforts have to consider not only what networks are popular in each of the target markets, but also what demographic groups use them and what features are available in terms of advertising capabilities and fan pages.

Companies with global workforces may also see unusual patterns as coworkers in different countries seek to make connections and join networks that they otherwise might not use. If there is resistance -- or restrictions -- to certain social networks, there may be a corresponding drop in the ability for distributed workforces to bond.

Even though some of the smaller networks are thriving, Facebook's dominant global position cannot be ignored. Facebook traffic and sign-ups continue to grow at a blinding pace all over the world, and it is a force that many smaller networks will have to contend with.

Orkut, a social network operated by Google, has reportedly been losing ground in India to Facebook. Other markets may also succumb, thanks to existing (and growing) Facebook beachheads, international networks created by students and expatriates, Facebook's crowd-sourced localization efforts, and, importantly, Facebook Lite, which can give a social networking experience even on limited bandwidth networks.

Sources and research: Nytimes.com, Hi5.com, nasza-klasa.pl, bebo.com, Friendster.com, Businessweek.com, Watblog.com, TechCrunch.com, tencent.com, 51.com, Venturebeat.com, Facebook.com, TheStandard.com

[sara ugarike]

and again I ask.
What really is it about facebook that has made it so successful when the likes of bebo have been around for much longer?

[Logic]

ko this twitter thing seems to be the best wani

I notice most celebs are twittering one would think its the in thing kaa

[Zimba4life]

nothing else will beat facebook!

It will be the next Microsoft or Google in size...great idea by those kids from harvard

[shedza]

sara ugarike, on 19 November 2009 - 02:14 AM, said:

and again I ask.
What really is it about facebook that has made it so successful when the likes of bebo have been around for much longer?

Its the name. In marketing you can win everyone's heart by giving your product the right  name

[sylvie]

Facebook crosses the generations and borders, everyone can use facebook.

myspace is more popular in America for teens

bebo is also a tweenie thing same with hi5

twitter is for twits.

[deepchasm]

If its business, Facebook's success hinges on the fact that it appeals to a generation of a desirable demography. A generation mot likely to spend or influence the spending of alot of money. This age group/generation remains elusive in other avenues of attraction, but Facebook hit the mark. It is a very good source of advertising revenue.

Its success in appealing to people is obviously because it networks people in a very near natural way. It addresses many barriers to communication. You want to know someone who knows someone or you want to keep in touch with people without the hassles of writing an email. All this in a website. If you want to be addicted to Facebook, most of you can.

[grace01]

all social networks, Face book are use in the world . Please give your suggestions about the topic. I m new to the forum please help me and give guidance about the forum. thank you.



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[san4os]

There are a lot of socials. and every country has own social net. you didnt speak but in Russian very popular Vkontakte. I read several articles about it. there was some scandals. but it is so far from me. I use FaceBook!!!
and I don't dispute that the FaceBook is the most popular social in the world!

[BVA Alliances]

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[samcore14]

Conversation is natural, for some at least, and social networking should be just as natural but it seems as though we've lost the art of conversation somehow. True, there are those amongst us who prefer a quiet book, a walk alone in the park or a shack in the middle of a wood or high on a mountainside somewhere but most of us would like to think we knew how to network and how to be social wouldn't we?  Unique 3-in-1 Directory Submission Service Script (Worth $29, Now Free)

[ShowerScreens2011]

It has been known to everyone that Facebook really dominates especially in social networking. The Shower Screens Melbourne would love to have an account in Facebook. It has been a good way of connecting to friends, officemates and even family relatives. I always open my Facebook account everyday. I made sure that I have checked on my messages everyday. Sometimes, I found it quite time consuming, so I really make sure that I will only spend few minutes opening my Facebook account.

[Chris Tucked Easy T]

[Chris Tucked Easy T]

[cfm]

without a  second thought Facebook is at the top now.

[Chris Tucked Easy T]